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Business Info

What does your company do?

Communication and Personal Leadership Coaching for speakers, trainers, executives, and frontline service professionals.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Currently speakers and consultants to the dental, veterinary, and healthcare industries as well as internal corporate speakers, sales people, and managers.

What 3 things do you want your company name to communicate to your customers?


List the names of your top three competitors

Paul Homoly communications
Well Said, Inc.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Modern, Genuine, Professional

Are there specific words or phrases you do not like?

(not really)

Are there specific words or phrases you like?

Clarity and Inspiration

Do you have other info you want to share?

I'm currently "Lioness Learning, Inc." and teach something called The Lioness Principle (which developed from an teaching analogy of how a Lioness teaches her cubs to hunt). I've become quite well-known for this brand and am even introduced sometimes as "the lioness" in my circle of dentistry and veterinary fields. But I want to expand my corporate work and need a complete website overhaul. Before we initiate this, I wanted to consider an update on my company name as Lioness Learning doesn't seem to communicate what we do very well. I teach professionals how to create greater clarity and inspiration whether they are communicating from the stage, as a trainer, company leader, sales manager, or on the telephone as a frontline service provider. I like the Lioness brand but sometimes I've been asked if my services are for "women only"! Help! and one last PS: I was recently married so my name has changed personally from Katherine Eitel to Katherine Belt... and there has been much discussion about whether to use my name (even a hyphenated Eitel-Belt) or not in my company brand.



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