About Your Company
We design interior furniture products in Germany, and distributed them across the world. Entirely eCommerce, via our own webshop and marketplaces. Currently we do products in industrial style, but we will change to a broader audience in 1-2 years, concerning design. We design our products from a modular perspective, so all products use parts used in other products too. No part is only used in one product. Our target audience is between 25 and 45 yrs of age. We are the vehicle to take customers from IKEA to premium furniture. We bridge that gap. Our customers are young professionals, first time earning their own money and moving into their first own apartment. In future we will add a large B2B section to our business modell. Our core market is central Europe, but we are expanding to North America and Southeast Asia within the next two years.
Age 25-45 years of age, more female than male. Income is middle to higher level. More academic, very Instagram-related audience, as our products are very visual and want to be shown and shared. Values are style, outgoing.
Similiar to our current lineup, but only our current. We will move away from the clothes racks made from pipes.
Creative should NOT use
Modular, or words related to a material (ie wood, metal) or related to a specific product (ie rack, table etc).
young, fast, new & different. Outgoing. But also traditional such as barber shop themes.
Top 3 Things
Contemporary, smart, versitile.
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