Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
About Your Company
We design interior furniture products in Germany, and distributed them across the world. Entirely eCommerce, via our own webshop and marketplaces. Currently we do products in industrial style, but we will change to a broader audience in 1-2 years, concerning design. We design our products from a modular perspective, so all products use parts used in other products too. No part is only used in one product. Our target audience is between 25 and 45 yrs of age. We are the vehicle to take customers from IKEA to premium furniture. We bridge that gap. Our customers are young professionals, first time earning their own money and moving into their first own apartment. In future we will add a large B2B section to our business modell. Our core market is central Europe, but we are expanding to North America and Southeast Asia within the next two years.
Age 25-45 years of age, more female than male. Income is middle to higher level. More academic, very Instagram-related audience, as our products are very visual and want to be shown and shared. Values are style, outgoing.
Similiar to our current lineup, but only our current. We will move away from the clothes racks made from pipes.
Creative should NOT use
Modular, or words related to a material (ie wood, metal) or related to a specific product (ie rack, table etc).
young, fast, new & different. Outgoing. But also traditional such as barber shop themes.
Top 3 Things
Contemporary, smart, versitile.
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