New Brand Name & Identity For Our Iot/ Cloud/ Data Solution

Software & Technology

We use remote monitoring and data to make companies lives easier. We monitor the condition and send alerts to prevent problems - being pre-emptive rather than reactive.
Internet of things technology and remote monitoring. Using Data for asset efficiency.
The product is currently called foundations but clients have struggled to understand the relevance of the title/ brand as it doesnt relate to what it does. Need to simplify and streamline how this is positioned as currently too 'engineer' focussed and complex. What it to be simple to understand.

http://www.chsservices.com/foundations-connect

Mainly B2B
Property & real estate
insurance
logistics
maintenance

not humerous or funny - needs to be tech/ startup vibe/ professional/ expert/ trusted but friendly

Harnessing the power of your data
data intelligence

professional
approachable
non industry specific
techy - for company benefit
friendly

Professionalism
Expertise / Knowledge
Technology

Innovative
Helpful
Value Creation
Engineered for excellence
harnessing the power of data

crowdspring