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Business Info

What does your company do?

We are a 30-year-old fine jewelry manufacturer from New York selling to retailers across the country. We want to create a new brand for our extensive collection of precious stone (ruby, sapphire, and emerald) rings, earrings, and pendants. The new brand will initially be targeted toward independent retail jewelers, but eventually to consumers through brand awareness.

Do you require that a .COM or other URL be available for the new name?

We prefer a name with an available .COM domain.

Target Audience

What is your industry?


Describe your customers

Our customer base are independent jewelry stores who we will be selling to. However the end consumer will be anyone who buys higher-end classic, yet fashion-forward, jewelry.

What 3 things do you want your company name to communicate to your customers?

- Elegant and beautiful jewelry.
- Brand recognition.
- A modern, high-end, feel.

List the names of your top three competitors

Parle Jewelry (www.parlegems.com), Effy (http://www.effyjewelry.com/), and Jewel Pop (http://www.jewelpop.com/).

Style and Concept

What character, tenor, or spirit do you wish to convey?

We want a very "short but sweet" name that will roll off the tongue and be recognizable.

Are there specific words or phrases you do not like?

No "diamond" in the name, we want the focus to be on color stone jewelry, not the diamonds.

Are there specific words or phrases you like?

No, just something simple but modern.

Do you have other info you want to share?

The attached materiel image is an example of pieces that will be featured in this brand. The "C" logo on the displays however is NOT the logo.



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