What does your company do?
Our company manufactures and sells 100% USDA Organic Bottled Water. Our water source is organic fruits and vegetables. We produce .5 liter and 1 liter bottles of water.
Do you require that a .COM or other URL be available for the new name?
Yes we require that a .COM be available for the name directly or a logical adaptation of the name.
What is your industry?
Our industry is the $5B U.S. Convenience Bottled Water Industry. We dont produce bulk water jugs or gallons, we only produce .5 Liter and 1 liter bottles.
Describe your customers
Our primary customers are the Lifestyles of Health and Sustainability (LOHAS) community. LOHAS describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.
An obvious question would be to ask: What does a typical LOHAS consumer look like? At the risk of over-generalizing the segment, a typical LOHAS consumer is a middle-aged female who is married and living outside the Midwest. She doesnt have children at home, she has a college degree, and she is upper middle class. She is very physically active and is involved in a variety of extracurricular activities, and has a membership to both a Gym and a health spa. She identifies herself as a democrat and would tell you that she is an early adopter of many natural products. She drives a Prius, shops at Whole Foods, and considers herself an integral part in helping to protect the environment.
What 3 things do you want your company name to communicate to your customers?
A high-status image of a bottled water is based on two primary components:
1. Perception of personal healthfulness
2. Perception of environmental healthfulness
We want to be known as the healthiest water in the world. Healthiest for you, healthiest for the environment.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Healthy for you words (Clean, Healthy, Organic, Natural, Pure, Unique Source, Great Taste, Vitamins) Healthy for Us words (Biodegradable, Carbon Negative, Local Sourcing, Green, Reduced Plastic, Fair Trade, Low-Impact, Eco-Friendly)
Are there any words or phrases you especially like or hate?
We hate any words that speak to the process of water purification or cleaning such as, Distillation, filtration, extraction, cleaning, etc.
Do you have other info you want to share?
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