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Business Info

Business Name

critical mask marketing

What do you do?

manufacture and sell quick release photo filter adapters for photographers and videographers.

Do you require that a .COM or other URL be available for the new name?

No, I will add a hyphen or another word to final for domain name.

Target Audience

What is your industry?

photography and videography

Describe your audience

professionals and amateur photographers and videographers, male and female, 18-60.

What 3 things do you want your product name to communicate to your audience?

Product is new and unique. Name can relate to the product, or not if distinctive enough. Prefer strong single word namesNike, Xerox, Crocs, etc., but will consider a hyphenated or two-word name. Name can relate to product functioning if it is not hokey or obvious (E-Z, Qwik, Snap-E, etc). The name will almost certainly be used in combination with the word "mount," as in "TangoMount," but not in every use. Name can be made up, as in Xerox, but the pronunciation of the word should be obvious to anyone unfamiliar with it.

List the names of your top three competitor products

no competitors at this time.


What character, tenor or spirit do you wish to convey?

durability, reliability, utility.

Are there any words or phrases you like or hate?


Do you want to include additional info?

I am replacing a name which I can no longer use as it is trademarked by another US manufacturer of photographic accessories. Name being replace is "Tango," as in "TangoMount." See the product and current (obsolete) logo at website, www.tangomount.com.



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