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Business Info

Business Name

Nerve Brands Inc.

What do you do?

We are designing a 2.5oz drink shot that helps induce sleep and relaxation. Think of it as an anti "5hr Energy" or more broadly speaking, an anti-energy drink.

Do you require that a .COM or other URL be available for the new name?

Yes, we would like a .com

Target Audience

What is your industry?

Beverages

Describe your audience

Our product appeals to three psychographics: socially conscious, high achiever, and impulse buyer. The socially conscious desires a healthy supplement to induce sleep; the high achiever desires a product that allows rest after a busy day, and the impulse buyer will be inclinded to pick up the product because of the POS of sales.


The ideal customer exhibits the following behavior types:



Stressed

The stressed individual works a demanding jobs, has unmet family needs, or has other unfilled obligations in life. This leads to either a lack of sleep or poor quality of sleep during the night.



High-strung

This individual frequently drinks cofee or energy drinks to stay awake or high levels of energy naturally. This leads to difficulty falling asleep.



Normal Individual

Does not exhibit abnormal behavior. May need product when there is a need to sleep at an oncommon time (i.e. traveling during the day).

What 3 things do you want your product name to communicate to your audience?

1. Makes you go to sleep peacefully
2. Healthy and effective
3. peaceful, calming, relaxing

List the names of your top three competitor products

1. Dream Water
2. iChill
3. Unwind

Style

What character, tenor or spirit do you wish to convey?

calming, dreaming, sleepy, chilled out, restorative

Are there any words or phrases you like or hate?

hate: sedated, tranquilized, crash, anything that alludes to drugs, anything that alludes hangovers from using product

Do you want to include additional info?

Can't think of anything else at this time.

Materials

Contract
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