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Business Info

What does your company do?

We help businesses and organizations "shorten the sales cycle" by creating interest and demand for its products and solutions.

We do this through:
Marketing Collateral & Promotional Pieces- Concept to Completion
Printing on Demand & Variable Data Capabilities
Direct Mail/Mailhouse

LifeCycle Marketing Strategy: Lead Generation and Lead Nurturing Campaigns to create Sales Ready Leads.
Loyalty and Revenue Growth Campaigns directed at current customer base or membership (speciality: Trade Show/EVENTS, Non-Profit and Higher Education)

Fulfillment Services
Web to Print/Asset Management
Warehouse Management, Inventory Control & Item Fulfillment
Branded Storefronts

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Advertising and Marketing

Describe your customers

Small to Mid Size businesses needing all types of marketing collateral and the management of that collateral
Businesses with multiple locations and need to warehouse and distribute collateral or items across the country or globally
Business who attend tradeshows or events
Higher Education & Non-Profits looking to increase membership and donor dollars

What 3 things do you want your company name to communicate to your customers?

Action & Results Oriented-- We are not interested in building Brand Awareness--it's a nice side effect.
The goal of every marketing piece or message that we create: What do I need to tell YOU that gets YOU to ACT in a matter that benefits my or my client's company.

List the names of your top three competitors

Anderson direct & digital: www.andersondd.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Engagement/Experience Marketing--
Engagement Marketing. LLC is the corporate entity but it's too clumsy to use as the company name not personal/sexy enough
Leads2sales.com is the secured domain

Are there specific words or phrases you do not like?

Action (I promised a colleague of mine that I would not use that word in my company name)
1 to 1 Communications
Personal
anything that has been overdone in the one to one personal communications arena or industry

Are there specific words or phrases you like?

Results/Engage/Act

Do you have other info you want to share?

Although we do not want to be pegged to be just a printer/mail house, it's an integral part of the business

Materials

Contract
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