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Business Info

Business Name

MaPLE Street Products

What do you do?

We have a new product to bring to the market. Safety scissors with an integrated guard. They do not have handles, so just needs to squeeze (like Pac Man). Target market is young kids to help them open their snacks and seniors that have a weak grasp or arthritis.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Retailing

Describe your audience

2 separate markets.
1. Families with young children (2-10) with disposable income. Looking for ways to make their lives a little easier, provide their kids with independence to open their own snacks, and make sure everyone is SAFE.
2. Seniors who have a weaker grasp or arthritis, packing it hard for them to open packages and who can't open regular scissors.

What 3 things do you want your product name to communicate to your audience?

Our tagline is MaPLE - Making People's Lives Easier.
We want to communicate that these scissors will make it easy and safe. Increase independence. The name should indicate their function (cutting) as well as touch on safety and/or ease.

List the names of your top three competitor products

Easy-Grip Scissors

Style

What character, tenor or spirit do you wish to convey?

simple, modern, easy, functional, stylish

Are there any words or phrases you like?

I was thinking about Snack Snipper, but feel like it is too limiting.

Are there specific words or phrases you don't like?

I don't like Snap - makes me likes of SnapChat

Do you want to include additional info?

They key is to provide the functionality of the scissors, but appeal to the two different markets.

Materials

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