Software & Technology
About Your Company
Every person, organisation and business that looks to improve their impact on themselves, others and the planet. The iOS app will be a daily companion by helping individuals assess their current behaviours and find a way towards a life that has a more positive internal and external effects.
The business will be founded as a B Corp (using business as a force for good: https://www.bcorporation.net/b-the-chang... to positively influence not only users, but employees, providers, communities, share- and other stakeholders.
Early adopters might be "productivity junkies" who have rigorous routines in their lifes that they constantly seek to optimize in order to develop personally and lead a healthier lifestyle.
iOS users; no particular focus on gender, age, location, nor income, however likely to resonate more with people interested in self-development, productivity, education, management, non-profit and sustainability.
This is one of many apps that seeks to improve habits and lives. These apps tend to neglect the impact that these habits are having.
This is the top grossing iOS habit tracker app in the US. A very basic app that neglects the impact.
Gyroscope (and the annual report) is a great visualizer of our digital lifes. However many habits cannot be captured and their impact is totally missing.
Dream Forward (Community Wealth Partners)
B the Change (B Corp)
B a Better Business (B Corp)
Just. Better. (Ethical Bean)
Be all you can Be (US military)
Think different (Apple)
The future's bright. The future's Orange. (Orange)
Put a tiger in your tank (Esso)
If you want to get ahead, get a hat (Hat council)
Have a break. Have a Kit Kat. (Rowntree)
A diamond is forever (DeBeers)
Sincere. Caring. Authentic. Flexible. Inclusive.
Top 3 Things
Health, Impact, Action
The goal of the app/platform is for an individual to lead a healthier life and improve their impact on the world (internalising external effects). Users and third parties can offer ways in which to improve, the app/platform will allow the crowd the vet these and show scientific underpinning (or lack thereof). Visualisation of habits and impact will allow a user to better develop and take control of a personal narrative.
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