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Business Info

What does your company do?

I am starting a natural sunscreen line. The target market is children and families, as we use mineral ingredients instead of chemicals. I use ingredients approved by the EWG.org site and have a formula that will not whiten the skin like the current mineral baby sunscreens do. The people who will be buying these products are most typically going to be mothers.

My story is that I am an adventurous single mother who has always loved sunscreen and the outdoors. I was a contestant on Survivor twice, a Miami Dolphins Cheerleader, and currently a lifestyle/fitness model. I am half spanish and half Chinese so I am open to a more cultural/international brand. I hope to use my story as part of the brand but would like the product's performance to speak for itself through the branding. (*****My story is not my priority for selling the product- the product itself is*****)

Basically "THIS IS THE BEST SUNSCREEN FOR YOUR KIDS AND FOR YOURSELF".

The packaging would be simple as I hope to have a simple lotion bottle and also a pump-spray bottle to start.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Other

Describe your customers

Mothers will be buying the sunscreen for themselves and for their babies and kids.

What 3 things do you want your company name to communicate to your customers?

Safe, Effective, High quality

This product will be safe for babies as well as the environment.

List the names of your top three competitors

Goddess Garden Organics, California Baby, Badger Balm Sunscreens

Style and Concept

What character, tenor, or spirit do you wish to convey?

Chic, playful, protective

Are there specific words or phrases you do not like?

Not that I can think of

Are there specific words or phrases you like?

"Block". "Lab". I hope to use the tagline "Made in Miami" as well.

You could even use spanish and even chinese words for protection or shade (since I'm Bolivian and Chinese)

Do you have other info you want to share?

I played around with the idea of using my nickname "B-Lowe" into the name- like "Blowe the Sun" but I think it would look and sound too much like "Blow the Sun". Just FYI

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