What does your company do?
Our brand/company eliminates the middleman known as the carbon footprint and any associated waste/cost. Reusable bottles and cases enforce sustainability and establish it as a habit for you and your lifestyle. Our brand/company has kept a record of caring for the environment and your health. Close attention to products from packaging to quality of water accomplish this every day. Our brand/company is taking on the harsh responsibility of delivering soft, top quality water. Were doing well by doing good.
Do you require that a .COM or other URL be available for the new name?
I require that a .com with the exact name submitted be available
What is your industry?
Food and Beverage
Describe your customers
Female 25-34 primary
Male 25-34 secondary
This consumer is living a green life as much as possible and can discern
between marketing and facts. She expects the best quality in everything she
purchases and will remain loyal to the brands she uses.
The on the go, socially responsible consumer makes water purchases like this
regularly. Green and environmentally conscious daily habits consume the
behavior of the customer.
Enthusiastic about natural ingredients in cooking, and innovative with recipes that
influence creativity, the consumer educates others. What does it take to
lead a natural lifestyle? Our consumer knows.
What 3 things do you want your company name to communicate to your customers?
Caring for the environment
Caring for the health of consumers
Understanding the consumer expects the best and delivering on that promise
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
Our brand/company is a voice of reason. It speaks with passion on a foundation of fact. Its not selling or manipulating. It speaks in universal truths. Its not persuasive, but magnetic. It talks of an exciting way of life people gravitate towards. Theres a sense of purpose in its speech that calls customer to discover and embrace the ideals they already have, even if they didn't know they held them.
Are there specific words or phrases you do not like?
version of H2you
Are there specific words or phrases you like?
Do you have other info you want to share?
Personality: Our consumer has deep appreciation for the planet and a breadth of experience in keeping their life and the lives of those around them green. Shes not radical or excitable, but passionate. Shes fierce in her beliefs but never her language. She composts in her apartment, sorts her buildings recycling and wants to leave the world better than how she found it. She tries to only use public transportation for longer trips and uses her bike to get around locally. She shops with tote bags and always asks for paper over plastic. She volunteers at her local park and maintains a garden bed. She has her own spice plants and only buys organic, cage-free, cruelty free. Shes not a vegetarian or vegan but believes in respecting the natural taste and flavor of all foods by eschewing pesticides and chemicals for local artisans and craftsmen. She lives an open life, sharing her love, knowledge and respect with everyone she meets.
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