• Award$200
  • Entries138
  • Creatives35

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Background

Industry

Health Care & Biotech

About Your Company

we are starting a new company to sell CBD products online and through home shows. Our target audience will be millenials through baby boomers that want to be healty and move towards more natural ways to relieve aches and pain. We are buying our product from a distributor who uses organic farming methods and delivers a premium product, not mass market like some of the CBD product you find on Amazon. Our product will be a premium priced product but because we do not have store distribution and the costs associated with that, we can sell a less price direct than you could buy the same product in a store. Our company will be focused on the natural aspect but also a good corporate citizen as we will give 5% of our sales to the top charity chosen by our customers every month when they check out. We want a hip vibe that millenials can relate to that also appeal to older customers who want to feel younger! The only limitations on sales in the US is that we cannot ship into a few states that have restrictions on CBD sales.

Execution

URL required
  • .com

  • .biz

  • .us

Target Audience

Our audience will be an eductated, middle to upper class audience who wants a premium natural product but likes to get a good value, just like shopping at Costco. Our products will include pure CBD oil, CBD creams and salve, roll on cream, edibles, CBD infused personal lubricant, CBD dog treats, CBD joints, and any other CBD products that we think will add to the benefits of CBD. We are not confined by location and again, i think our audience will be interested in a healthy natural lifestyle and will be on the go and living life to the fullest, regardless of age.

Competitors
Creative should NOT use

I do not want to be safe and boring

Tone/voice

i want something that is catchy, hip vibe, and screams natural and premium product.

Top 3 Things

Health benefits, natural & organic, pure & good citizen

Additional Info

our name doesn't have to include hemp or anything, i want creative name that we can build a brand around and a cool packaging. We are located in South Carolina but i don't want a name to regionalize our product like Charleston or Palmetto

Materials

Contract
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