Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
We are an e-commerce store for B2B commodities. We span multiple verticals including offices, education, healthcare, retail/restaurant, hospitality, institutional buyers, and religious groups. We supply everything from paper towels to full office systems/cubicles.
Do you require that a .COM or other URL be available for the new name?
Yes, we require that the .com domain name for the company name be available without any funny spellings or abbreviations used.
What is your industry?
E-commerce B2B wayfarer of commodities
Describe your customers
We sell to managers/buyers in offices, education, healthcare, retail/restaurant, hospitality, institutions, religious groups. The people organizing the orders are likely office managers or purchasing dept workers in small to medium size businesses. Sometimes, their order may require executive or managerial approval before being submitted to us.
What 3 things do you want your company name to communicate to your customers?
trusted, quality, experienced, helpful
List the names of your top three competitors
We have many, however, specific to schools/education, we compete with schooloutfitters.com
Style and Concept
What character, tenor, or spirit do you wish to convey?
That we are branded, trusted, quality, experienced, and helpful. We don't want a premium/exclusive name as our customers will not associate with it. We want to be their "partner" or peer able to provide all the things they need.
Are there any words or phrases you especially like or hate?
We like words like: your, smart, source, supply, all, easy, simple, quick
We dislike words like: A1, best, premium, (any location based name :ie New York), star, diamond, etc names which don't speak to the brand, audience or products. We do not want to be another "yellow page listing" which only has subtle variation from its neighbor.
Do you have other info you want to share?
Name must be simple to remember, say, and recall from memory. Plays on words and purposeful misspellings will not gain acceptance with the customer. Short and sweet and easy to recall and re-type is key.
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