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Business Info

What does your company do?

The company offers prepared and affordable healthy, organic meals designed to keep the mind and body in peak condition. The meals can be picked up at participating health clubs and fitness centers, or delivered to your home or office. We believe that your diet is the most important part of looking and feeling your best. And we exist to empower people to eat right so they can feel more alive.

Do you require that a .COM or other URL be available for the new name?

It would be ideal to get a name with a .com thats available but not necessary.

Target Audience

What is your industry?

Healthy prepared meal delivery

Describe your customers

The target audience is looking to take greater control over their diet and exercise so they can get the most out of their lives. They dedicate substantial time, money and resources to staying fit and excelling at whatever they undertake. While they try to approach a healthy lifestyle holistically, they are extremely busy and their meals are often the part of the regimen that falls off because they don't have time to shop and prepare the proper healthy meals. This becomes a problem because nearly 70 percent of a person's success in the gym comes from diet, yet this requires the greatest effort.

What 3 things do you want your company name to communicate to your customers?

the company should be thought of as "a personal nutritionist"
this company helps me achieve the results I am looking for
nutritious and delicious meals developed by nutritionists, chefs and trainers
don't just be alive, thrive

List the names of your top three competitors

Eat Fit
Healthy Chef
Organic Life

Style and Concept

What character, tenor, or spirit do you wish to convey?

Positive, energetic, Possible - the name and tone should be simplistic and clean. Achievement and wellness is very important to this audience.

Are there any words or phrases you especially like or hate?

Dont just be alive, thrive.

Do you have other info you want to share?

Statistics are important - 75% of the results are based on diet vs 25% exercise
Convenience is alos important - it is very easy to eat bad - we now make it easy to eat right.

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