Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
We are consultants to locally-based, grass roots-oriented providers of financial services to farmers, low-income households, and small businesses in developing countries. These are double-bottom line institutions -- they need to be profitable in order to sustain and grow their services, but profit is a means to a further end of contributing to positive change in the lives of their clients.
To be more specific, we provide training, coaching and mentoring of the staff of the financial service providers (e.g., to mainstream new products, new systems and procedures) so that they can provide better services to their clients. We also work through these institutions or partner with external organizations to improve the capacities of the clients themselves -- financial education, entrepreneurship training, technical skills in farming and managing small businesses.
We are headquartered in Manila with offices in Cambodia, Vietnam, and Myanmar. We work throughout Asia and the Pacific, and expansion to other regions is likely in the future.
We have worked since 2009 under the umbrella of an international NGO, but we have separated and are in the process of rebranding.
Do you require that a .COM or other URL be available for the new name?
Yes -- .org or .net, but not .com as we are a non-profit.
What is your industry?
Describe your customers
Our main sources of revenue are multilateral development agencies (e.g., World Bank, Asian Development Bank), bilateral development agencies (e.g., USAID), and international NGOs who contract us to do work for them.
With this funding we provide consulting services to our clients/customers: mainly locally-based, grass roots-oriented providers of financial services to farmers, low-income households, and small businesses. These can be rural banks, cooperatives, or NGOs.
The name should appeal to both the funders and the recipients of our consulting services.
What 3 things do you want your company name to communicate to your customers?
1. We are a consulting firm and not an NGO: the name should communicate our professionalism and technical capacity in the field of financial services / development finance
2. We are the partners of our clients: some organizations in our field give a "we know better than you" attitude. Our approach is to work hand-in-hand with our clients to bring out the best in them, creating synergies that are beneficial to them and their own clients
3. Ultimately, our work is about inclusion for the excluded and empowerment for the disempowered through capacity building of our clients and our clients' clients
Style and Concept
What character, tenor, or spirit do you wish to convey?
Our ultimate goal is development for poor and low-income people, but we do not measure development only in monetary terms. To us, true development means overcoming the poverty mindset ("My grandparents were poor, my parents were poor, I'll always be poor no matter what I do") so that people realize and are empowered to make choices in their lives. Access to financial services, financial literacy education, training on farm and enterprise development are the tools that enable them to make choices.
Are there specific words or phrases you do not like?
Regulations regarding non-profits forbid the use of words like "bank" or "finance" or their derivatives (e.g., bankable, financial).
We want the name to convey the professionalism and expertise of a consulting firm rather than the development orientation of an NGO, so we do not want to include words such as "development", "sustainable", "micro", "grass roots", "empower" and similar words that are common and overused.
Are there specific words or phrases you like?
No particular preference. We've tried lots of ideas but none have stuck, so we prefer to approach this with a blank slate.
That said, "inclusion" or "inclusive" might be useful.
"Strategies", "innovations", or "synergies" can be included if used in the right way (though they are used so much they are practically meaningless). Alternative words that express the same concepts would be better
Do you have other info you want to share?
We have a list of all the work we've done since 2009 which can be provided upon request but it is probably too much detail and unnecessary for selecting a name.
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