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Business Info

What does your company do?

Our company is a Medical Rating and Review site. It lets patients find and compare doctors, read and write reviews. We offer patients the ability to search, evaluate, compare and select a Doctor based on WORD OF MOUTH recommendations and experiences about how a Doctor rates when it comes to the treatment and procedures that matter most to them. It also performs a check to verify and authenticate whether a Doctor is a licensed health care provider.

Essentially it allows patients to perform a "background check" on a Doctor. It's not all focused on the patient however, it is also a private and secure community for the Doctors themselves.

Think of it as a Medical version of Yelp.com.

Do you require that a .COM or other URL be available for the new name?

Yes, .COM must be available.

Target Audience

What is your industry?

Medical

Describe your customers

Doctors: Professional.

Patients: Young and Old.

The target demographic are Doctors and Patients who use the internet to research their medical needs. They are iPhone and iPad users who want to use the web to research Doctors and what other people have said about them in order to make better decisions regarding their medical treatments. They are also people who have never used a computer before, our customers include everyone.

So you'd be looking at the 18-65 age bracket.

What 3 things do you want your company name to communicate to your customers?

-Trustworthy and Credible source of Information

-Word of Mouth Recommendations you can Trust

-Wisdom of Crowds

Style and Concept

What character, tenor, or spirit do you wish to convey?

Trustworthy
Honest
Credible
Fresh
Clean
Clever
Professional

Are there any words or phrases you especially like or hate?

Like: Check, Medi.

Hate: Rate, Rating, Reviews.

Do you have other info you want to share?

We focus on 3 pillars in helping patients choose the right Doctor.

First is statistics on the doctors past performance. Such statistics would include the number of procedures the doctor has carried out versus the number of complications or infections that have resulted from the surgeries the doctor has participated in. Most world class hospitals routinely record such information.

The second pillar is the doctors resume as well as the reputation of the hospital. How many years has the doctor been in the practice? What qualifications do they hold? What are their areas of specialisation? What nationally or internationally respected awards has the hospital or the doctor received?

The third pillar is probably the most important community recommendations. This is born of the recognition that statistics alone (however detailed) do not provide the necessary level of reassurance that one needs to select the right Doctor.

When it comes to providing Doctors with a private community space the focus is on Security and Control.

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