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Business Info
What does your company do?
Future of commerce and content will be on mobile phone. The company is looking at developing a mobile application which will be the "go to place for discovering fashion". Discovery of internet starts with google. Discovery of fashion will happen through this mobile app. We will also have a website. The target customer is youth women and men in age group 18-28 years. It is a place to discover, engage and also share socially anything on fashion.
Do you require that a .COM or other URL be available for the new name?
I require that a .com with the exact name submitted be available
Target Audience
What is your industry?
Retailing
Describe your customers
Youth 18-28 years college plus first jobber, the generation which is mostly online.
What 3 things do you want your company name to communicate to your customers?
1 - discover what is hot in fashion to your style/need
2 - discover what is popular in fashion to your style/need
3 - share your fashion picks with your friends
4 - know what your friends and influencers are doing
5 - it also fulfills your fashion needs through shopping option
List the names of your top three competitors
1 - shopstyle.com
2. roposo.com
3. voonik.com
Style and Concept
What character, tenor, or spirit do you wish to convey?
cool, friendly, fun
Are there specific words or phrases you do not like?
avoid anything sounding serious
Are there specific words or phrases you like?
hot spotter, fashion finder, fashion/style friend, fashion/style discovery
Do you have other info you want to share?
none
Materials
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