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Business Info

What does your company do?

We manufacture products that are used in care of home flooring products. (See detailed description below)

Do you require that a .COM or other URL be available for the new name?

We would need a .com

Target Audience

What is your industry?

Other

Describe your customers

Do-it-yourself minded consumers. The demographic age group is 28-60 male and female.

What 3 things do you want your company name to communicate to your customers?

Memorable, modern, quality/value

List the names of your top three competitors

Bissell, Rug Doctor, Hoover

Style and Concept

What character, tenor, or spirit do you wish to convey?

Dependable, quality, value, effective. We like a modern feel. Our delivery rental program is called Purent and our commercial brand is SpectraPur. Would like to see names with and without pure or Pur(sic).

Are there any words or phrases you especially like or hate?

No use of rug, doctor, or carpet.

Do you have other info you want to share?

Our company is an innovative growing company that offers floor care cleaning products to the home consumer. We have an expanding line of machines, cleaning solutions, and accessories engineered to clean and protect the consumers flooring investment. Our equipment line ranges from commercial grade machines that are also used in the rental industry, to a line of accessories that can be utilized with shop vacs to clean spots and stains, auto carpet, and drapes. We have sturdy lightweight machines that provide professional results for the discerning consumer looking for quality and value.
We also manufacture a full line of environmentally friendly cleaning solutions. These solutions are formulated exclusively by us to provide a professional cleaning. Our primary machine and cleaning solutions system enjoys the Carpet and Rug Institute Platinum Seal (not all our products have CRI approval yet). This certifies that the product performs while protecting your carpet. Our solutions are safe for the environment, family, and pets.
We are looking for a name that is modern, clever, memorable, and descriptive of the value or type of products that we provide our consumers. The name must not be too long, no more than three syllables, no more than two words. The name must be appealing to women and men. We do not want any reference to Rug or Carpet in the name. We will be expanding into hard surface and other types of cleaning. We must be able to get a good web address for name.

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