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Business Info

What does your company do?

Texas Distillery of Vodka, Whisky and other spirits

Do you require that a .COM or other URL be available for the new name?

Don't worry about that now

Target Audience

What is your industry?

Liquor Spirits

Describe your customers

Affluent Texans 25-40 years old who like to go out on the town. They care about brands and value quality. They like to wear suits with boots, eat Tex-Mex and go to cultural events like opera.

What 3 things do you want your company name to communicate to your customers?

1. Cowboy Cool with Edge
2. Modern
3. Made In Texas by Texans

List the names of your top three competitors

1. Makers Mark
2. Stranahans Colorado Whisky
3. Titos Vodka

Style and Concept

What character, tenor, or spirit do you wish to convey?

Swagger that Texas is famous for, proud and cool

Are there any words or phrases you especially like or hate?

We don't want the dusty old cowboy of yesteryear. Please don't submit names like spur, big, cattledrive

Do you have other info you want to share?

We are searching for a naming strategy that will help us name our products. So we would like to hear naming strategies. For instance, if you reccommend using branding irons as a strategy the product names could be Lazy V Vodka Bar T Whisky,etc. When you submit names, please answer the questions below:
1. How do you bring this name to life on the packaging (ie. if we were going to use the branding irons concept, we could wrap the bottle in leather and brand the name into it)
2. How do you bring this name to life in the distillery (i.e. in the distillery, we would have branding irons on display)
3. How would future products be named? (i.e. if we introduce a Tequila, it could be called Circle T Tequila.)

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