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Business Info

What does your company do?

We sell on line limited units of funiture by new talented rising designers.

Specifically, we offer a top-quality and handmade product.

Do you require that a .COM or other URL be available for the new name?

I want on names for which there's an avaible .COM URL

Target Audience

What is your industry?


Describe your customers

Our target is called "Bourgeois Bohemian" (Bobo's). They are high-level class, they consume exclusive and luxurious products, but they try to justify their whims with a cultural veneer . They look for unique pieces, collector's items (if they come from remote cultures to feed his ego espiritiual better), they buy at flea markets (the finest in the city) and do not carry anything but the highest quality.

What 3 things do you want your company name to communicate to your customers?

Art. Exclusiveness. Mediterranean Culture.

List the names of your top three competitors

There is not exactly the same idea in the market, but 3 potential competitors are: http://www.vitra.com/ http://www.made.com/ and http://www.vondom.com/

Style and Concept

What character, tenor, or spirit do you wish to convey?

"Status" "Art" "Exclusiveness" "Limited Units" "Handmade+Quality" "Mediterranean Culture" "Bourgeois Bohemian"

Are there any words or phrases you especially like or hate?

I like: White, Sun, Deere, "Latin words", ...

But I don't like: Furniture, Culture, Design, Art, "too typical words",...

Do you have other info you want to share?

I want you to feel free to create a new great naming. Think about our target and try to find an original name and avoid following TRENDS. We are like an small workshop who manufacture luxury products (similar to Louis Vuitton) but produce limited units of pieces of furniture.

Here is a link of the manufacturing of a product similar to ours: http://vimeo.com/12023784

We attach a file with some images related to our values, target and designs. And another file with a first idea of the appearance of our web (NOT DEFINITIVE).



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