• Award$750
  • Entries582
  • Creatives160

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LET ME TELL YOU ABOUT US:

We believe that nature makes the best food. Simple and delicious. Rich in nutrients from the earth. Filled with flavor and natural goodness.

Were raising the bar and challenging the status quo on the quality, taste, and purity of food that is available to all of us.

We offer a complete line of foods, available through-out the store, using ingredients that are as close to their natural state as possible.

Minimally processed. Nothing artificial added. With simple, recognizable ingredients. The taste of real food. Ingredients you can trust. Food you can love.

HERE IS WHAT WE NEED:

We need a brand name that represents what we stand for and communicates what our products deliver. We dont have a lot of money for marketing so the name and package design will have to work really hard for us. If there are 3 ideas we would like to capture and express via the name (and have supported in the package design), they would be:

a. Pleasure That Comes From Real Food

b. Pure & Natural

c. Honest & Authentic

OUR TARGET AUDIENCE IS:

Female head of households who are passionate about food and believe that pure food is the best way to really enjoy food.

For her, it is healthy to eat food that has recognizable/natural ingredients and she is not as worried about the calories and fat.

She may already like brands like Kashi, Bear Naked, Annies/Amys, and Newmans Own to name a few.

WE LIKE THESE EXAMPLES:

We would rather not skew your creativity with our biased perspective.

We favor provocative names names that peak a consumers curiosity and compels them to pick up the package to explore further.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

All submissions must at least pass a preliminary USPTO search.

Names must be real words/concepts. Invented names will not telegraph brand/product attributes.

Shorter names that can fit on smaller labels.

We would love to get some preliminary ideas for a logo design for the purposes of selling the brand name idea to senior management.

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