What does your company do?
We are a healthcare finance company dedicated to serving healthcare providers and their valued patients. Our program features an automated, non- discriminatory, zero-interest, provider-branded patient financing platform which improves our provider clients financial position, attracts and retains targeted patients, provides regulatory compliance, enhances staff morale, and boosts their brand, public image, fundraising, and overall community support.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Describe your customers
We partner with healthcare providers to offer innovative payment programs that support patients financial wellbeing.
What 3 things do you want your company name to communicate to your customers?
Peace of mind
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
We want to be seen as a positive solution to help patients cover/manage their healthcare costs with 0% APR.
Give hospitals the option to offer our program to their patients (co-branded with their name)
Are there specific words or phrases you do not like?
No made up words
do not use LOAN or bank or finance
Do not use any of these names:
Patient Pay systems
Patient Pay Over time
Patient bill protect
Plato Health Loans
Loans 4 Patients
Are there specific words or phrases you like?
Meaningful It communicates something about the essence of the brand. It supports the image that the company wants to convey
Distinctive It is unique, as well as easy to remember, pronounce and spell. It is differentiated from the competition
Future-oriented It positions the company for growth, change and success, It has sustainability and preserves possibilities.
Modular Enables company to build brand extensions with ease.
Protectable It can be owned and trademarked. A domain is available.
Positive It has positive connotations in the market served. It has no strong negative connotations.
Visual it lends itself well to graphic presentation in a logo, in text, and in brand architecture.
Do you have other info you want to share?
Our mission is to become a leading provider of premium patient financing programs to hospitals and health systems (Providers) nationwide. The need and demand for patient financing offerings is growing at an accelerated pace for numerous reasons, however the primary driver is the unprecedented expansion of high- deductible health insurance plans. Just a few years ago, if a patient had insurance coverage they were responsible to pay only a small deductible and/or co-pay to the Provider because insurers paid the majority of cost. Because patient financial responsibility is currently at all-time highs and will continue to increase annually, Providers will be pressured to expand payment options, including financing to properly manage these receivables. The primary Provider benefits of a successful patient financing program are:
Financial Performance. Improves P&L performance by producing a minimum of 20% and typically a 40% or better collection improvement, while also strengthening their balance sheet by converting long-term consumer debt into cash.
Marketing & Branding. Provider-branded program enhances ability to attract, retain and develop loyalty with the patients they desire to serve.
Operational Efficiency. Implementing and utilizing an automated world-class, revolving credit platform to manage the financing portfolio significantly improves the flexibility, operations and performance for staff and patients.
Legal Compliance. Leveraging a proven and compliant card issuance and management platform allows providers to offer long-term financing and remain compliant with federal lending laws, therefore significantly reducing litigation risk and potential governmental interference or fines/penalties.
Patient & Staff Culture. The end result of providing the right payment solution for the Provider staff to offer their patients significantly improves morale and overall staff and patient satisfaction.
Public Relations and Image. Proactively marketing and offering a non- discriminatory, zero-interest, Provider-branded financing program to the community is received very positively by media and the public overall, thus increasing the stature and foundation fundraising ability of the Provider.
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