Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Business Info
Business Name
Bone Broth Co
What do you do?
We sell the first USDA-approved bone broth. Bone broth is a super healthy product that's made from bone marrow, and is big among the paleo diet and digestive health crowd.
We use bones from organically raised, grass fed cows as well as all-organic ingredients.
Do you require that a .COM or other URL be available for the new name?
No
Target Audience
What is your industry?
Food and Beverage
Describe your audience
Our audience are health-conscious people who generally eat paleo and are highly aware of what they put in their bodies.
What 3 things do you want your product name to communicate to your audience?
Health
Age (like our product has been around for a while, since bone broth has been made for thousands of years)
Vitality
List the names of your top three competitor products
http://barebonesbroth.com
https://www.ossogoodbones.com/
http://realbonebroth.com/
Style
What character, tenor or spirit do you wish to convey?
We want to convey a spirit of health, vitality and ancient wisdom. We really like the branding of Siggis, Harmless Harvest and Chobani if we had to model it off of some existing brands.
Are there specific words or phrases you don't like?
Nope!
Are there any words or phrases you like?
fire, kettle, stone, pangea, brand, hearth
Do you want to include additional info?
Right now we are branding ourselves as Bone Broth Co. You can see our packaging and rough branding on our site right now - http://www.bonebroths.com/
We just need a more brandable and memorable product name.
Materials
Contract
Files
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