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Business Info
Business Name
Bone Broth Co
What do you do?
We sell the first USDA-approved bone broth. Bone broth is a super healthy product that's made from bone marrow, and is big among the paleo diet and digestive health crowd.
We use bones from organically raised, grass fed cows as well as all-organic ingredients.
Do you require that a .COM or other URL be available for the new name?
No
Target Audience
What is your industry?
Food and Beverage
Describe your audience
Our audience are health-conscious people who generally eat paleo and are highly aware of what they put in their bodies.
What 3 things do you want your product name to communicate to your audience?
Health
Age (like our product has been around for a while, since bone broth has been made for thousands of years)
Vitality
List the names of your top three competitor products
http://barebonesbroth.com
https://www.ossogoodbones.com/
http://realbonebroth.com/
Style
What character, tenor or spirit do you wish to convey?
We want to convey a spirit of health, vitality and ancient wisdom. We really like the branding of Siggis, Harmless Harvest and Chobani if we had to model it off of some existing brands.
Are there specific words or phrases you don't like?
Nope!
Are there any words or phrases you like?
fire, kettle, stone, pangea, brand, hearth
Do you want to include additional info?
Right now we are branding ourselves as Bone Broth Co. You can see our packaging and rough branding on our site right now - http://www.bonebroths.com/
We just need a more brandable and memorable product name.
Materials
Contract
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