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Business Info

What does your company do?

This novel travel tool delivers a complete solution that will enable consumers to decide on an itinerary and based on that itinerary book all of the necessary travel components such as air, hotel, car, and other modes of transportation. The solution provides in-depth content about each destination in an itinerary so you can decide which itinerary to use and which cities to visit and how long to spend in each city. Once youve decided on your travel experience you can then book all the travel components from one site providing you with a central repository of all your travel documents. When youre ready to depart on your trip you simply download the mobile app, and all your travel documents flow to the app along with extensive destination content. Each morning the mobile app will provide a list of highlights for the day from destinations to see to culinary specialties not to miss and other local experiences to enjoy.

Do you require that a .COM or other URL be available for the new name?

yes we require a .com, the budget for the not more than $10,000. However, best that it is avaliable : - )

Target Audience

What is your industry?

Internet

Describe your customers

Age - 27 - 40 years

Social status - Singles, Couples, or newly married

Marital status - Immaterial

Education level - Tertiary and above

Occupation - Professionals, managers, executives

Lifecycle - Aspiring

Psychographic (Lifestyle)

Culturally sensitive, mobility-sensitive, tech-senstive,curious

Behavioural segmentation

Outgoing, talkative, mid to high frequency of travel,like the outdoor, life loving

Interest - Travelling, eating, drinking, materialism, inclined to technology

Geographic

1st world English speaking Americans.

Positioning Strategy

Product Category Positioning Strategy - new way of travelling

What 3 things do you want your company name to communicate to your customers?

Easy/ Effortless

Flexible

Experience

List the names of your top three competitors

There are currently no direct competition providing the solution from booking a trip to servicing while they travel. For competitors in the individual space they are listed below.

Booking
1. Expedia
2. Priceline
3. World Ventures

On Trip
1. Tripit
2. Pocket Guide

Style and Concept

What character, tenor, or spirit do you wish to convey?

We would like to convey simple and effortless.

Are there specific words or phrases you do not like?

Simple, Easy, Effortless, Trip.

Are there specific words or phrases you like?

Simple, Easy, Effortless, Trip.

Do you have other info you want to share?

The old concept video for pre trip and on trip is below. However, there is a newer user interface and functionality enhancement is the new version.

Booking
https://vimeo.com/67112263
On Trip
https://vimeo.com/67036634

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