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Business Info
BUSINESS NAME
We are a new designer handbag company
WHAT DO YOU DO?
We are a new handbag and accessories design company. We hand make very high quality handbags to order. A customer will have a handbag personally designed for her by our designers. The design will then be hand crafted from the finest quality leather. We stand for cutting edge design, not mass market like many well known brands, for a woman who wants to be different, envied and admired
Target Audience
WHAT IS YOUR INDUSTRY?
Fashion
DESCRIBE YOUR AUDIENCE
Women, typically between 25-55. Affluent. Wanting something more than the usual high end brands (e.g., Gucci, Louis Vuitton). Interested in design and quality. She likes the idea of having something made specifically for her. Our designs range from timeless classics to haute couture
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
1. Cutting edge design
2. Quality manufacture
3. Difference from the crowd
Style and Concept
WHAT STYLES DO YOU LIKE?
As above
WHAT COLORS DO YOU LIKE OR HATE?
Not relevant
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
Nothing too obvious
Must be evocative (see http://www.igorinternational.com/process...
Must be capable of stretch to other accessories and later possibly male products
Absolutely must be trademarkable and with a .com website available
Materials
Contract
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