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Business Info

What does your company do?

We are a group of psychotherapists in Downtown Chicago. We are made up of various disciplines such as a psychologist, clinical social worker, marriage and family therapist, etc. We each have different specialties but we share the belief that individuals are capable of change. Most of our clients work or live in Downtown Chicago. Client issues that stem from work are usually impacting other areas of their life such as romantic relationships. Client issues that stem from romantic relationships usually impact their work/career. We help clients manage a work-life balance. We offer individual, couples, and family counseling and are available to see clients M-F in the daytime as well as in the evening, accept some health insurance and will work collaboratively with other medical professionals in the treatment of the client.

Do you require that a .COM or other URL be available for the new name?

We only want .com as a URL (ie., not .org, .net etc). While having .com available for the full new company name would be ideal, a variation of the new name as the URL would be OK as long as the named URL clearly represents the name of the business.

Target Audience

What is your industry?

Health Care & Biotech

Describe your customers

We work with adult individuals and couples, as well as families. The age range of clients is 20-45, with some younger and some older. The majority of our clients are extremely motivated to make a positive change in their life. They have resources in their life such as social support and finances, and many have advanced degrees in law, medicine, engineering, education, etc. Some clients have had counseling with another therapist in the past and it was a negative experience, some clients are experiencing counseling for the first time and so they have no idea of what to expect out of the process. Most clients come to see us when they have exhausted their resources (eg., coping skills, social network, problem solving) and someone "nudged" them into therapy or they recognize that they can't keep doing the same negative behavior, experiencing the same intense emotion or have the same recurring thoughts. Since clients are very intelligent and resourceful, they are simply unsure (and skeptical at times) of the steps needed to make the positive change they are looking for. Research shows that it usually takes about 9 months of thinking to work with a therapist until people reach out to see one.

Clients come to us because they are feeling stuck, have a difficult time changing a behavior or keep repeating the same negative pattern over and over again. This includes negative thinking, a behavior which results in a negative outcome or a lack of movement in getting to their desired level of functioning. Individual clients are usually diagnosed with depression, anxiety or trauma. Couples counseling is usually with clients that are looking to re-build trust in their relationship, increase communication or fight more fairly, resolve some past conflict or recover from an affair. Pre-marital counseling focuses on discussion of specific categories to help best prepare the couple for a successful marriage.

What 3 things do you want your company name to communicate to your customers?

1. We are strengths-based. That is, we help clients recognize qualities they already possess, past experiences to draw upon and current resources to overcome their issue. We are firm believers in empowering clients and focus on the resilience that is created from overcoming hardships and achieving measurable goals. With our help, clients can have the ability to make the change they are looking for in their lives.
2. We see each client as unique. Eventhough we work with clients that have similiar mental health diagnoses, clients have their own set of strengths, capabilities, limitations and perspectives formed from their life experiences. We do not use a one size fits all approach.
3. We purposely do not fit the stigma associated with psychotherapy. In other words, we are not old men with long beards simply asking "how does that make you feel?." We do not encourage clients to continue working with us if there is a mutual understanding that therapy goals have been met. We do not sit back and watch couples fight with each other in our office. We are a group of active, experienced therapists who work collaboratively with eachother, other health care providers, and the client to help clients reach their goals.

List the names of your top three competitors


Style and Concept

What character, tenor, or spirit do you wish to convey?

Professional, Modern thinking, Strong ('your in good hands'), Educated, Solution-Focused, Strength-based, Active, Helpful, Caring, Experienced, Approachable.

Are there any words or phrases you especially like or hate?

I do not like old cliches ('mind over matter').
I do like words such as 'beliefs' and 'perspectives'.

Do you have other info you want to share?

I do not want my name (Justin Tobin) anywhere in the business name.



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