• Award$200
  • Entries436
  • Creatives73

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Business Info

What does your company do?

We are an career management company, engaged in hiring and advising leadership talent for our client organisations in Asia Pacific.

Do you require that a .COM or other URL be available for the new name?

It will be great if the .com URL for the said name is available, However If we really like the name we can try and find a domain with an extension to the brand.

Target Audience

What is your industry?

Top management corporate professionals

Describe your customers

Most of our customers are 40+ and are in leadership roles in their respective organisations. The organisation we deal with are large 500 people plus organisations.

What 3 things do you want your company name to communicate to your customers?

Intelligence, Maturity, Advisory capabilities to be able to handle their careers

List the names of your top three competitors

Heidrick and Struggles
Egon Zehnder
Boyden

Style and Concept

What character, tenor, or spirit do you wish to convey?

Its a crowded industry and our name should be short (4-6 letters)and sticky. The name should be mature yet fresh and should reflect intelligent thinking.

Are there any words or phrases you especially like or hate?

Words like Human, Career and HR are not to be used as they are overly used words in our industry.

Do you have other info you want to share?

No

Materials

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