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Business Info

What does your company do?

Our company is an educational assessment software provider that is developing systems for continual reporting, information flow and collaboration between teachers, parents and students. We are focused narrowly on 6-8 year olds and more widely on 4-12 year olds. We are NOT an educational content provider (i.e. we do not make apps that teach English, Math, Science etc). We bring gamification to educational progress tracking, reporting and assessment.

Do you require that a .COM or other URL be available for the new name?

.com availability is essential.

Target Audience

What is your industry?

Educational Assessment Software & Systems

Describe your customers

3 customers: teacher, student, parent in that order. Teachers are the primary adopter. Students are influencers (system is focused on young students - we want them to see our company and products as fun to use). Parents and/or school boards will pay for the system.

What 3 things do you want your company name to communicate to your customers?

1. That our software helps provide a clear path to learning - an individualized student road-map and picture of learning. 2. That our system is built on continual data flow - there will be no need for report cards - an assessment of the student can be made at any time in a manner that is simple, easy and engaging. 3. That we create a "round table" and conversation where learning is in the center, with the teacher, student and parent gathered round.

List the names of your top three competitors

Nobody is doing this well at the moment. Our main competitor is existing mindsets and outdated reporting systems. Some players in the space are ePearl: http://grover.concordia.ca/epearl and LearnBoost: https://www.learnboost.com/

Style and Concept

What character, tenor, or spirit do you wish to convey?

Engaging, enjoyable, collaborative, playful, interactive, conversational. Focused on development and knowledge. Name NEEDS to help create an attachment to teachers and young children.

Are there any words or phrases you especially like or hate?

Like: clear path to learning. Playful. Picture of progress.
Dislike: The XYZ Learning Company or similar multi-word names.

Do you have other info you want to share?

Leaning towards single words (that could be contritions) or 2 words max. Open to using contritions that use syllables from foreign languages e.g Claro- for clear.

System will be device-neutral. Interfaces used in the classroom will be tablet focused. Reporting tools more oriented to the desktop.

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