What does your company do?
We've made the world's greenest polyester... it's made from recycled materials, recyclable, AND biodegrades in landfill. Yep, that's right. It will biodegrade when it hits landfill, but not before as it needs the microbes that only live in landfill to eat it up. We've got over two years of 3rd party lab data to prove it.
But it gets better... it is super duper durable like all the poly you've come to know and love. You know, it lasts like, forever, doesn't stain, wrinkle or fade. It can be knit or woven into all kinds of 100% poly fabrications.
Now, don't get us wrong... we do not want this to be a "disposable" fabric. However, after handing down, recycling, and re-using, many textiles do eventually make their way to landfill. 5% of landfills are jammed with textiles, and the ones made from polyester (it's a plastic) will pretty much live there forever. (Note to any of you with a science hat on: yes, landfills give off methane as things biodegrade, BUT are required to capture the gas and use it for energy. Our local landfill, the largest in the US, sells energy back to PG&E!)
We will sell the fabric alone to those wanting to use it, and we'll also create a line of high performance sports apparel (think Under Armour types of shirts and uniforms) and outerwear (think Patagonia fleece jackets). It could be used for car and furniture upholstery, or any other product that requires high performance poly.
We are an established company, but will be creating a completely new company, with a TBD name, for this new innovation. We will have many more projects to come!
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Describe your customers
Sports and outdoor enthusiasts, people who care about purchasing sustainable materials and are willing to pay for them, folks who are proud to sport a "dri-fit" or other technical type of logo on their duds.
What 3 things do you want your company name to communicate to your customers?
World's greenest polyester, biodegradable, high performance durability
List the names of your top three competitors
None! We are brand new. No one else is doing this. Aren't you even more excited to help now?!
Style and Concept
What character, tenor, or spirit do you wish to convey?
Technical, smart, friendly, caring
Are there specific words or phrases you do not like?
Bio, Eco, Green... they are just so overused. We're new and different! This is technical innovation.
Are there specific words or phrases you like?
I'll know them when I see them.
Do you have other info you want to share?
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