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Business Info

What does your company do?

"Fitbit for your home"
Provides a social app where you can set goals, compete with others (friends and the the community), and track detailed performance all of your home electric and water usage. This is not an aggregate view of how much total electric/water you used last month but an up-to-date view of how much water/electric every appliance in your house is using. We will provide an awesome consumer app similar to fitbit so people can track their progress and find ways to improve and save money.

Do you require that a .COM or other URL be available for the new name?


Target Audience

What is your industry?

Software and InfoTech

Describe your customers

1. People that are or want to be conscience of their energy consumption. These could be "green" minded people that value recycling or conservation. Similar in part to those that would buy a hybrid car like the Toyota Prius.
2. People that are eager to save money on their water / electric bills. They might live in an area where either are expensive relative to their income and the ability to save will be meaningful to them.

What 3 things do you want your company name to communicate to your customers?

1. We can make you more energy efficient which is good for your cash flow and also good for the environment.
2. Social comparisons (similar to fitbit) help everyone to gain greater understanding and improve their own results.
3. Saving energy is cool. Those ranked high in our competitive "games" will be rewarded with social status. (think similar to Foursquare where you could be "Mayor" just for being at a location a lot. We would do the same for those that are efficient in their homes. It's like you get the same status badge as driving a Prius but for your home.

List the names of your top three competitors

There are NOT direct competitors but instead companies in the same general space with names that I like:
Fluid: https://www.kickstarter.com/projects/825...

Style and Concept

What character, tenor, or spirit do you wish to convey?

Smart, savvy, green, environmentally efficient, competitive, fun.

Are there specific words or phrases you do not like?

Environment (overused, too serious)

Green (implies overly interested in saving the world, hugging trees, etc.). While the name of this business is meant to help save energy in the world, I feel the word "Green" is overused and has somewhat negative connotations among some people.

Are there specific words or phrases you like?

Nothing specific - looking for suggestions.

Do you have other info you want to share?

Nothing specific - looking for suggestions.



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