Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What do you do?
We develop software-solutions for digital pathology. Our focus is on integration, scalability, and userfriendliness. We want to implement digital pathology in different scenarios, involving as many stakeholders as possible (ranging from specialst-doctors to patients).
What is your industry?
Health Care and Biotech
Describe your audience
specialist doctors (pathologists), hospital IT staff, clinical researchers
What 3 things do you want your product name to communicate to your audience?
We don't just make software; we have a platform w/ various components that mix and match depending on customers' needs
Our server-software (core component of the platform) is vendor-independent: we can read any proprietary file format
Our front-end components are easy to implement and userfriendly (b/c co-developed w/ board-certified, practicing pathologists)
List the names of your top three competitor products
Aperio ImageScope, Leica SlidePath, Ventana Virtuoso, Olympus OlyVia, Simagis, VisioPharm
What character, tenor or spirit do you wish to convey?
Robust, flexible, reliable, state-of-the-art
Are there any words or phrases you like?
augmented pathology, "PathoVue"
Are there specific words or phrases you don't like?
Do you want to include additional info?
Check out the attached architecture4.png file. It illustrates an overview of how our software platform hangs together. We're looking to for names for the 2 main components in this platform (the tile/image server and the web-based viewer).
A demo of the web-based viewer can be found at http://public.pathomation.com. Names preferably are related to each other.
An example of this would be one of our competitors, who names their server/viewer combination symphony/virtuoso.