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Business Info

Business Name

Criteria for Success, Inc.

What do you do?

We are a sales Improvement Consultancy that develops online Wiki-Based Sales PlayBooks that become a small company's sales process. We then do onsite sales training that teaches them sales techniques and how to use them in the Sales PlayBook. We also provide a service that is paid on a quarterly retainer that we call "Active Sales Process management," that supports users of the Sales PlayBook to post sales goals and be held accountable to producing these goals using our Accountability Scorecard process.

Do you require that a .COM or other URL be available for the new name?

yes, only .com URL's

Target Audience

What is your industry?

Sales & Marketing

Describe your audience

Small businesses that generate between $20M and $200M in annual revenues with sales teams of 10 or more salespeople. we love service based firms that have a national sales force with multiple branch offices in major cities around the US. Our ideal client has revenues above $50M, 20 or more salespeople, and uses a consultative sale to close deals. Ideal clients are those that provide solutions, i.e. technology, software developers, logistics, complex manufacturing, accounting, etc.

What 3 things do you want your product name to communicate to your audience?

We are looking for a name that defines our program. At the moment, we use Sales Improvement Program, but it seems rather dull and does not create the kind of buzz and excitement that we want.

We want to communicate:
1. That we develop an entire sales process, that is usable by every salesperson and their management to drive more business.

2. That this process will help salespeople be more focused, more efficient, and make much more money.

3. That the sales program will get the company to the next level and provide the platform for growth and scalability, so new salespeople can be properly hired, trained, and developed into this really cool Sales PlayBook.

List the names of your top three competitor products

Sandler Sales Institute. www.sandler.com, Miller Heiman. www.millerheiman.com, The Whale Hunters. www.thewhalehunters.com


What character, tenor or spirit do you wish to convey?

Quick, efficient, fast, focused, social, learning (salespeople on a sales team share best selling practices in the wiki with each other), highly profitable, improving relationships with customers, generating more business opportunities, and closing more of these faster.

Are there any words or phrases you like or hate?

Sales Training, Coaching, Canned. Words that I like: Process: But have to be careful that this is presented properly to salespeople as not burdensome)
Program. Method. System. Booster, money-maker, energizer, focus, mechanics, philosophy

Do you want to include additional info?

From our website:
As salespeople, ourselves, we've realized that success depends on both Philosophy and Mechanics. Philosophy, for us, isn't some pie-in-the-sky, academic treatise. It's helping people understand why top producers win so consistently and the types of sales cultures that foster success. We then engineer the mechanics to make those sales ideals real. Together, we create systems and practical, personal plans that help your people apply the techniques and behaviors they need to succeed in prospecting, developing and closing deals. We drive all this through our online wiki-based Sales PlayBooks



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