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Business Info

Business Name

Pransky and Associates

What do you do?

We teach people about how the human mind works, which changes them and the way they go about their lives, how they handle their relationships, their home lives, their working lives, etc. They ultimately become better business leaders, parents, etc. The people that come to us are either looking for personal or professional development, want to have nicer lives, closer relationships, or are struggling in one of these aspects. Feel free to check out our website if you think that would help (www.pranskyandassociates.com)

We are looking for a name for a web course. It's an 8 week crash course that teaches a set of principles that our model is based on that helps people with whatever they're looking for (see above). It's a very engaging, relatable set of lessons that uses a variety of media (video lecture, animation, visual aids), humor, and is oriented toward your every-day average person (so it's not presented as an academic course).

Do you require that a .COM or other URL be available for the new name?

not required

Target Audience

What is your industry?

Consulting and Professional Services

Describe your audience

People that are higher-functioning to have enough expendable income and time-management skills to take a $600 web course.They either want to take a course like this because they value opportunities for personal development (think there's always room to grow in terms of being a better parent, better business leader, better spouse), or they're struggling in some area enough where they have a desire to change and are motivated to read a book, go to a life coach, or take a course like this. Our audience could be a factory worker or an attorney or anything in-between.

What 3 things do you want your product name to communicate to your audience?

1. This course will impact how they feel in life, and how well they do in life (we listed specific words/phrases below)
2. This is fresh and different from other sources of self help
3. This can be life-changing.

List the names of your top three competitor products

Michael Neill's Living from the Inside Out http://www.supercoach.com/lftio/
Tony Robbins The Ultimate Edge http://www.tonyrobbins.com/products/pers...
Ekhart Tolle The Uncourse https://www.eckharttolle.com/uncourse/lo...


What character, tenor or spirit do you wish to convey?

Down to earth, real, useful/practical, hopeful, lighthearted, witty

Are there any words or phrases you like?

1. More engagement and clarity in life overall,
2. More freshness, inspiration and vision,
3. More confident and secure,
4. More passion, motivation, and enthusiasm for life, Sense of fulfillment.

1. More capable, leveraged, and overall perform better across their life, 2. See possibilities they didn't see before and hook into more of their potential, 3. Have more natural drive and feel more empowered.

Are there specific words or phrases you don't like?

effective, happy, success, ambition, or any language that's overused, makes us sound "new-agey," or implies that we're just dealing with the "soft" side of life where it's all about being positive.

Do you want to include additional info?

This is a challenging naming project because 1. It's hard for people to imagine that an 8-week online course could change someone's life significantly until they've taken the course themselves, so claiming that it's life-changing makes it lose credibility (or looks like another spam e-mail), and 2. We're very different from Tony Robbins and Eckart Tolle, but our titles can make us look the same. Tony Robbins is motivational, we're matter-of-fact and let the material stand on it's own. Eckhart Tolle is abstract and theoretical, we're down-to-earth and practical. We find it hard to distinguish ourselves in a title, they don't realize the difference until they've done our programs, but maybe you guys can find a way to make us stand out. We are very motivated to find the right name and we will be very active in this process. This is our life's work and in a lot of ways, this course is the most exciting thing we've ever created. Thank you for your help! In terms of other work we like, we love the freshness and tone of this site: http://www.marieforleo.com/
Here are some names that we have come up with to give you an idea of where we started (we find the language is very new-agey, jargon-y, a little on the corny side) but will give you a sense of what we're trying to convey:
Resilience: The Principles behind thriving, rebounding and taking your game to another level
One Course that can Change EVERYTHING: The Principles behind a happy and high-performance life
Dont settle for Good Enough: Upgrade to an extraordinary life
One other factor we need to consider somehow in this process: You'll notice two of the titles we came up above have the word "principles" in them. We feel it's important to incorporate that term into our title somehow because it's part of our brand, our identity, and how we distinguish ourselves from the Tony Robbins of the world. However, it's such a dry, academic word to have in a title, and clearly not the kind of language that grabs you. Our solution was that we would come up with a fitting subtitle once we get a main title from this contest, and we could reference principles in the subtitle. We also realize we have alot we hope to communicate in a 50-character title, which is probably a tall order, and we will likely need a subtitle anyway to get the rest of what's important across. So we're planning on incorporating "principles" into our subtitle. We would absolutely welcome any ideas you come up for a subtitle that can use the word "principles".



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