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Business Info

Business Name

Legal Services

What do you do?

We are a legal services company that files and serves legal documents for law firms. We have internally developed software that handles the logistics for these documents and sends data between us and our customers.

Do you require that a .COM or other URL be available for the new name?

No, we do not require it.

Target Audience

What is your industry?

Legal

Describe your audience

This is an internal desktop application so only our employees will be using the software. Our customers are attorneys but they will not use the software.

What 3 things do you want your product name to communicate to your audience?

More efficient, Faster, smarter, better than the old application currently in use

List the names of your top three competitor products

n/a

Style

What character, tenor or spirit do you wish to convey?

Fun, technology, web 2.0, edgy

Are there any words or phrases you like or hate?

We hate names that are obvious and boring like smart serve.

Do you want to include additional info?

We are developing a new application that will run our entire business operation. It is going to replace an old application that we currently use. Over time our business may change, and the name must be something that isn't so specific to what we do today that it doesn't fit 10 years from now.

Materials

Contract
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