Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What do you do?
We are a legal services company that files and serves legal documents for law firms. We have internally developed software that handles the logistics for these documents and sends data between us and our customers.
Do you require that a .COM or other URL be available for the new name?
No, we do not require it.
What is your industry?
Describe your audience
This is an internal desktop application so only our employees will be using the software. Our customers are attorneys but they will not use the software.
What 3 things do you want your product name to communicate to your audience?
More efficient, Faster, smarter, better than the old application currently in use
List the names of your top three competitor products
What character, tenor or spirit do you wish to convey?
Fun, technology, web 2.0, edgy
Are there any words or phrases you like or hate?
We hate names that are obvious and boring like smart serve.
Do you want to include additional info?
We are developing a new application that will run our entire business operation. It is going to replace an old application that we currently use. Over time our business may change, and the name must be something that isn't so specific to what we do today that it doesn't fit 10 years from now.
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