What does your company do?
We are market makers in exchange traded options.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Finance / Trading / Hedge Fund
Describe your customers
Recruits - usually recent engineering grads
Counter-parties - Brokerage houses and major investment banks.
What 3 things do you want your company name to communicate to your customers?
List the names of your top three competitors
Chicago Trading Company
Style and Concept
What character, tenor, or spirit do you wish to convey?
Business-like, but not too austere or hard sounding. Not self promotional or cheesy (e.g. Pinnacle Innovation partners)
Are there any words or phrases you especially like or hate?
Most of our naming efforts have revolved around a color + something from nature. e.g. Black Mountain. We like this motif; but haven't hit on something that everyone can agree on. It definitely doesn't have to follow this formula though.
Do you have other info you want to share?
The name should end in Capital or Partners. e.g. Evergreen Partners or Evergreen Capital.
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