Software & Technology
About Your Company
Provide a range of email-based tools to help business people be more productive and efficient. For example, forward an email to reminder@[ourname].com to be alerted about it on some future date. Or forward an email to todo@[ourname].com to add the email to a to-do list. Eventually, this could be used to arrange travel and take over many of the traditional tasks of a personal assistant
Target audience is business people, principally those that would like, but can't afford, their own assistant.
Likely to be young-ish, busy professionals (say 20-40), predominantly English-speaking, college educated, ambitious and interested in improving their productivity
Creative should NOT use
There is a trust issue here, forwarding a business email to some (initially) unknown address. Name should NOT be whimsical or funny, needs to sound serious and trustworthy. Can be techy.
Business meets technology.
Top 3 Things
3) Access by email
Name should be memorable and easy to spell. If it works as a business, it will be communicated from person to person using voice. I doubt that it will be found by searching Google and clicking on a link.
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