Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
Our company sells primarily fresh, premium quality bananas in addition to pineapples and other tropical fruits. The primary market for our fruits is European consumers. We sell to a leading fresh produce importer and distributor in Europe who then sells and delivers our fruits to the leading supermarket chains.
HERE IS WHAT WE NEED:
What we need is a brand name for our fruits.
When this project is complete, we plan a logo project. What we want is to build a relevant identity by focusing on unique graphics.
The goal is to make ourselves relevant to the supply chain by creating a graphical image of our brand name that consumers can easily relate to. Rather than focusing on building a brand, our strategy is to build a graphic image which can then be related to the brand, or brand building in reverse. The concept of A picture is worth 1,000 words
OUR TARGET AUDIENCE IS:
Consumers in Europe initially, then consumers in the USA.
WE LIKE THESE EXAMPLES:
As an example, if our banana boxes had a red top on them, we could be known as the red top brand, even though our brand name might be "something else". We would rather eliminate the something else and, in this example, be known as the red top brand as a result of the graphics.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The name's web domain must be available as a .com. The logo should be easy to expand into a graphical design of a standard banana carton in a way that would make our carton easily identifiable and with relevant differentiation when placed in the produce shelf of a supermarket.
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