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LET ME TELL YOU ABOUT US:

Our company sells primarily fresh, premium quality bananas in addition to pineapples and other tropical fruits. The primary market for our fruits is European consumers. We sell to a leading fresh produce importer and distributor in Europe who then sells and delivers our fruits to the leading supermarket chains.

HERE IS WHAT WE NEED:

What we need is a brand name for our fruits.

When this project is complete, we plan a logo project. What we want is to build a relevant identity by focusing on unique graphics.

The goal is to make ourselves relevant to the supply chain by creating a graphical image of our brand name that consumers can easily relate to. Rather than focusing on building a brand, our strategy is to build a graphic image which can then be related to the brand, or brand building in reverse. The concept of A picture is worth 1,000 words

OUR TARGET AUDIENCE IS:

Consumers in Europe initially, then consumers in the USA.

WE LIKE THESE EXAMPLES:

As an example, if our banana boxes had a red top on them, we could be known as the red top brand, even though our brand name might be "something else". We would rather eliminate the something else and, in this example, be known as the red top brand as a result of the graphics.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The name's web domain must be available as a .com. The logo should be easy to expand into a graphical design of a standard banana carton in a way that would make our carton easily identifiable and with relevant differentiation when placed in the produce shelf of a supermarket.

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