• Award$200
  • Entries44
  • Creatives15

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Background

Industry

Bar & Nightclub

About Your Company


The Pernod Ricard Group – world no. 2 in the wines and spirits industry, we are proud to manage a prestigious portfolio of internationally recognised brands, of which 17 are counted amongst the global top 100 amongst the wine and spirits brands!

Our brands include famous names such as Absolut Vodka, Havana Club Rum, Malibu Coconut Rum, Kahlúa Liquor, Monkey 47 Gin, Plymouth Gin, Chivas Regal Whisky, Jameson Irish Whiskey, The Glenlivet Single Malt Whisky, Martell Cognac, Perrier-Jouët Champagne, G.H. Mumm Champagne, Brancott Estate Wine from New Zealand, Campo Viejo wine from Spain, Graffigna wine from Argentina and Jacob’s Creek wine from Australia.

Execution

Target Audience

The product is a bespoke Customer Relationship Management (CRM) tool used by our sales reps to record all aspects of their daily tasks when they visit Bars, Pubs, Restaurants, Cash and carries and supermarkets.
Their daily role include - planning of visits, Checking product visibility in each outlet. Creation of contracts and Agreements between Pernod Ricard and each outlet and recording all interactions between the themselves and the representatives of each outlet.
The tool will have a solely Internal Pernod Ricard audience of Sales Reps and managers of the sales reps across the European region.
Many of the sales rep's are millennials who enjoy our products and nightlife.

Competitors
  • https://www.diageo.com/

    Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England. It was the world's largest distiller until being overtaken by China's Kweichow Moutai in 2017.

Creative should NOT use

The name not been seen to encourage irresponsible drinking.
The name must be professional and in keeping with the reputations of our brands.
The name must not be in the format of small I and name. (iSpend, iCRM, iConnect) Etc
The needs to work cross Europe names easy to pronounce by multi language speaker
The app will be used across Europe therefore the names should not be offensive in English or in other languages or culture
please ensure this before submitting your idea.

Favorite taglines

Creatures of Convivilate,
Make a new friend everyday

Tone/voice

Premium is at the heart of our business with our remarkable brands that embody heritage, quality and provenance. We want our brands to be there for all the moments that matter to you: from gathering and partying with your friends and family to celebrating successes and milestones.

This is why we focus on quality, constantly innovating and striving to bring you unique experiences. In other words, we create powerful brands because we want to offer you the best.

Top 3 Things

Premium, Customer Focused , Fun

Materials

Contract
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Last updated 06/20/2018 1:45pm
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