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Background
Industry
Entertainment & Sports
About Your Company
A new esports league for children . Structured similar to a soccer or little league team. Multiple video game teams in various locations who get together in person for weekly practice and tournaments. Geared towards boys and girls ages 7-16. The goal is to promote positive digital citizens
Execution
URL required
.com
.org
Target Audience
Boys and girls ages 7-16 who love playing video games. Same demographics as little league baseball teams and soccer teams. It will start in the southeast united states.
Competitors
- http://www.upward.org
Like the positive attitude. Doesnt need to be faithed based.
- http://www.ymca.net/swim-sports-play
Again no faith based focus. Just positive digital citizenship
Creative should NOT use
Nothing negative or death related
Tone/voice
Light. Funny. Positive. Appealing to young video game players.
Top 3 Things
In person video game team. Positive online / digital citizen. Fun natured competition.
Additional Info
Kids will be part of a team. Meet other like minded kids in person to practice and compete for prizes, rankings, etc...Learning how to be a positive and productive person online in the process. Access to other team members and coaches for strategy, questions, etc...Ball sports are going away and video game / esports are taking over. But let's get these kids in person so they do not lose social skills.
Materials
Contract
Files
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