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Business Info

What does your company do?

Explaining our program is a little like trying to explain Lady Gaga to your grandma...where do we start?! So we created a flipbook to tell you more about us and what we are looking for. Check it out (or the attached pdf version below) at: http://www.wofford.edu/center/designCont...

What does all this mean exactly? Our program is part of a comprehensive approach at equipping students with professional skills that will give them an 18-24 month advantage when they graduate. We are combining three programs under one umbrella. And now the program formerly known as Success Initiative, needs a new and improved name! For more information you can visit our website: http://www.wofford.edu/center/ and http://www.wofford.edu/center/successIni...

Do you require that a .COM or other URL be available for the new name?

Nope, our website will be hosted through the college's website. But, we would like to be as original as possible.

Target Audience

What is your industry?

Education & Universities

Describe your customers

We are looking for students who are the most creative, innovative, passionate and hardworking among their peers regardless of major or career path. We are all about challenging the students to not only be outside of the box revolutionary thinkers, but also expert doers. In four years they will graduate from Wofford with a resume of experiences that have taught them not only how to develop great ideas, but how to implement them as well. The experiences and projects in our program create a unique mash-up of business, academics, creative skills, and an impact in the world outside of Wofford's campus.

What 3 things do you want your company name to communicate to your customers?

We want our name to portray the fun, creative, innovative, and progressive feel of the program. We are unlike any other undergraduate program. We want our name to be interesting and progressive but not too vague, this is where we think a tagline might be helpful.

List the names of your top three competitors

We don't necessarily have competitors in the traditional business sense. But our role model companies we would love to be like in an undergraduate college setting are Do Something, Stanford's d.school, IDEO, Charity Water and Carrot Creative.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Witty, edgy, progressive, modern, flare, and spark.

Are there any words or phrases you especially like or hate?

We do not want to be boring and stuffy.

Do you have other info you want to share?

Dream big, think bold, don't limit yourself!

Materials

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