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Business Info

What does your company do?

Develop, produce, exhibit and sell unique jewellery and objects, either unique one-off or small series, or limited production runs. Provide workspace and collaborative opportunities for other jewellers and silversmiths.

Do you require that a .COM or other URL be available for the new name?

yes please

Target Audience

What is your industry?

Other

Describe your customers

Think of the kind of people who attend art exhibitions openings with their wallets open - men and women, probably 30+, with a passion for art and design and the money to spend on it, either occasionally (one-off exibition work) or regularly (small run production work).

What 3 things do you want your company name to communicate to your customers?

This is an art and design business
It is unique and arts-based (not crafty)
It's located in a physical place

List the names of your top three competitors

I would like to be a small fish in this bigger sea:

Gray Street Workshop www.graystreetworkshop.com.au/
Jam Factory http://www.jamfactory.com.au/
Square Peg Studios squarepegstudios.com.au/

Style and Concept

What character, tenor, or spirit do you wish to convey?

A sense of evolved unique creativity and design (as distinct to, say, the local craft group)
Desirability
Uniqueness and a sense of quirkiness (interesting but not crazily off beat and inaccessible)
Inviting (rather than remote and snobbish)

Are there any words or phrases you especially like or hate?

I played for a while with a few names - Bessie's drawers (jewellers have lots of drawers - for small tools and components and to store work and products - often with a glass lid in each drawer and work displayed in the drawer). Bessie was my great grandmother and I like the double-entendre of 'drawers' - but this is a bit limiting because I hope the studios will house other jewellers too someday.

The studios are on the corner of First Street and West Street so these names might suggest some options.

I like words like adorn, atelier, studio. Also embassy, palace...!

I dislike the word bespoke. And I am not really interested in a spirit of olde-worlde or nostalgie or romance.

Do you have other info you want to share?

I just spent the summer fitting out the new studio - it has its own access but is part of our sprawling 1867 former schoolhouse/chapel. It's in a funky, inner-city area with an industrial history and a long and vibrant history as a place for artists of all kinds. I am hoping to have open studios - by apointment, regular opening times and special open days and small exhibitions.

I'm an emerging artist and have degrees (2) in jewellery and silversmithing, as well as drawing. This is going to be my year to move from studying into production, marketing and exhibiting, hopefully gathering a few like-minded colleagues along the way.

The name of the studio/practice will be used as the basis for all marketing and communications - website, stationery, submissions to galleries and retailers, exhibition invitations, business cards - etc!

I am in the process of organising professional photos but can provide some amateur ones of my work and the studio if requested.

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