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Business Info

What does your company do?

I need a name for my new business! I am a veteran corporate innovator, and after 25+ years I am launching my own executive innovation advisory. I will serve as a Chief Innovation Officer for hire; in other words, executive teams (c-level) will hire me on an ad-hoc or as needed basis. Services I will perform: innovation strategy, executive innovation advisor, innovation team start-up, innovation pipeline development. Think of me as innovation horsepower for executive teams that are stuck, or are looking to find new sources of growth for their company.

I need the name to be sophisticated enough to appeal to senior executives, but it must also express my expertise and services. I am also open to a riff on my name: Rachel Antalek

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

My customers will be executive leaders (CEO, Chief Marketing/Growth/Strategy Officer) of companies in the restaurant/retail/hospitality business.

These executives are busy, and need innovation expertise. They may not be able to afford an executive level innovator, but they know they need more robust innovation expertise. They are looking to maximize their innovation investment.

In my field (restaurant/retail/hospitality), innovation is traditionally focused on product innovation. More recently, it is focused on delivery and digital. My services are designed to help senior leadership teams get beyond these 3 innovation segments and find new avenues for growth through innovation.

What 3 things do you want your company name to communicate to your customers?

innovation expertise
catalyst for transformative growth
value for the money/efficient spend (ie worth paying for)

List the names of your top three competitors

InnoSight
Imaginatik
IDEO
(not exact competitors, as these are larger firms)

Style and Concept

What character, tenor, or spirit do you wish to convey?

pragmatic futurist
creative problem solver
catalyst for growth
passion for business
holistic innovator
believer in the art of the possible
***
-smart but not cocky
-energetic, but not frantic
-inspirational
-collaborative
-strategic
-bold
BUT needs to feel human and authentic.

Are there specific words or phrases you do not like?

not really

Are there specific words or phrases you like?

not really

Do you have other info you want to share?

sharing some imagery that I like in the file attachments

My history is in coffee (Starbucks and smaller coffee start-ups) and restaurants (Olive Garden, Red Lobster). My name is known in these communities as well as in the corporate innovation community.

Materials

Contract
Files

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