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Business Info

What does your company do?

We provide diet counseling and supply healthy food products for weight loss. Our primary product is WEIGHT LOSS. Nutrition couseling and food products are the medium to deliver weight loss. We also have program which will help in diabetes, thyroid and PCOD maintenance, but again 90% of revenue will come from weight loss. The best comparable company would be WEIGHTWATCHERS

Do you require that a .COM or other URL be available for the new name?

Yes.. both .com and .in

Target Audience

What is your industry?

Other

Describe your customers

They are overweight by atleast 10 kgs or want to lose weight. They are upper middle class or high income class people. They can be either men or women. Age profile would be largely 25-45, though even younger and older people will also be there.

What 3 things do you want your company name to communicate to your customers?

Weight Loss. Health. Real Food.

List the names of your top three competitors

WeightWatchers, Jenny Craig, BiggestLoser

Style and Concept

What character, tenor, or spirit do you wish to convey?

It should be elegant and cool. People should not be ashamed to say that they are using our products. It should look genuine and high quality. Not like hundreds of weight loss pills. At the same time it should communicate our message. It should be unique and should belong to us. It should be easy to pronounce. We would prefer if we create a new word and not go with existing words but at the same time, it should communicate weightloss angle.

Are there any words or phrases you especially like or hate?

We hate slim. Diet also has negative connotation.

Do you have other info you want to share?

Also, the product is for Indian market, so very tough names to pronounce will not work.

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