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Business Info

What does your company do?

We are a 'high-end' sales consulting firm, working on board-level for larger (multinational) companies. Core business is improving overall sales performance of the company / total salesforce. We do this with a four step approach: (1) auditing and benchmarking the salesforce (with our own software), (2) strategy setting and performance improvement plans based on outcomes step 1, (3) implementation of the strategy and plans in the organisation WITH GUARANTEED PERFORMANCE IMPROVEMENT. Implementation: strategy, people, processes and systems.

Core words: salesforce benchmarking, salesforce auditing, sales strategy development, salesforce performance improvement programs, salesforce development. Strategic sales consulting.

Do you require that a .COM or other URL be available for the new name?

Yes: .com or .nl, .eu, .info etc. We are Netherlands based, therefore at least .nl

Target Audience

What is your industry?

Strategic sales consulting, targeting CXO level. WE ARE NOT THE TYPICAL SALES TRAINING COMPANY WITH A LOT OF BUZZWORDS AND SALESTRICKS!!!

Describe your customers

Business to Business companies, large / global / multinational. Key Decision Maker is Chief Sales Officer / Chief Commercial Officer of the company.

What 3 things do you want your company name to communicate to your customers?

1. Specialized in improving salesforce performance with a proven blueprint!!! Guaranteed Return on Investment!!
2. High level services (on par with Mc Kinsey!); we need to differentiate from all those low end sales training companies etc. ; we don't provide training!!!
3. Quality, high end, top of the bill

List the names of your top three competitors

1. Mc Kinsey
2. Accenture
3. Cap Gemini

Style and Concept

What character, tenor, or spirit do you wish to convey?

High End, classy, experienced, INTERNATIONAL!!, focusing / specializing on SALES issues (and not broad, as the bigger consulting firms)

Are there any words or phrases you especially like or hate?

none

Do you have other info you want to share?

none

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