Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
This is a new company that manufactures gourmet organic popcorn in New York City, and retails it out of the space and sells it online.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Describe your customers
Our core customers will range from 16-50 and tend to be well educated - likely some college or higher. They are engaged in life and interested in their communities. They have aspirations of improving themselves and/or their environment. They are interested in real, authentic food (foodies). If they have families, they are likely to buy local and/or organic foods. Brands they like include Whole Foods, Chipotle, Lulu Lemon, Pinkberry, Fresh, Starbucks.
What 3 things do you want your company name to communicate to your customers?
Excellence, Authenticity, Inspiration
List the names of your top three competitors
479 Popcorn, Garrett's Popcorn, Popcornopolis
Style and Concept
What character, tenor, or spirit do you wish to convey?
We want to convey an urban zen vibe with some edge. Similar to a yoga studio or tea house. We want to inspire invictus and kindness (a kind master of one's soul). Our mission is to delight customers senses while nurturing their souls. We plan to produce excellent quality foods, sourced mindfully, that provides a dazzling experience in our customers day. The brand pillars are excellence (in all areas - food, relationships and customer service), authenticity (ingredients and communication) and inspiration.
Are there any words or phrases you especially like or hate?
I hate words like Corny, Pop-tastic, etc. I am trying to convey grace, truth, perseverence, light.
Do you have other info you want to share?
Most popcorn shops have a country kitcschy vibe which I can't stand. I don't want something like Popcorn Pavilion.
No Files Added