Software & Technology
About Your Company
This project is for a product name for a new line of Bluetooth aerbuds. The earbuds come in various colors and feature a matching carrying case that doubles as a charger for the earbuds. They will be positioned in the market as a lower cost and more fun/colorful alternative to other popular bluetooth earbuds such as the Airpods.
About the company: Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile's expectations. Those who know audio, know Altec Lansing.
Young Professionals Aged 18-35 who care deeply about music and live an active lifestyle.
JBL makes various audio products and are positioned in the mid-price range in the market. Their bluetooth earbuds are named the "JBL REFLECT FLOW"
Bose is a leader in the audio space and prices their products on the higher end of the range. The Bose bluetooth earbuds are named "SoundSport Free"
Apple Airpods are the leader in the category and are priced on the high end of the range in this category.
Creative should NOT use
Be careful to avoid using any product or band names that are already in use by competing products/brands.
The tone/voice of Altec Lansing is conversational, quirky, and informative. Our social persona should be about learning, not just selling the product.
Top 3 Things
Fun, Fashionable, High-tech