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Business Info

What does your company do?

We are a holding group of service based franchise companies. We have an incubator arm of the company that develops people and new companies (kind of like Google X Labs or Y Combinator). Some examples of the companies we own are a tutoring company, a home care company, etc.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

People who purchase franchises from our group of companies should fee that we are innovative and leading edge, but also that we are established, stable and credible. Individuals that buy franchises from us have aspirations to become entrepreneurs and build a successful legacy for themselves and their family. We help them achieve their dreams and become the best they can be.

What 3 things do you want your company name to communicate to your customers?

- Our purpose is to help them achieve their goals and dreams
- We are believe in leveraging innovation - strong ability to leverage technology
- We are established, strong, credible, capitalized and will be here for them

List the names of your top three competitors

Dwyer Group - http://www.dwyergroup.com
Home Franchise Concepts - www.homefranchiseconcepts.com
The Franchise Company - http://www.thefranchisecompany.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Achievement, success, entrepreneurship, innovation, execution, excellence, purpose, making a difference.

Are there specific words or phrases you do not like?

nothing comes to mind

Are there specific words or phrases you like?

nothing comes to mind

Do you have other info you want to share?

not at this time

Materials

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