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Business Info

What does your company do?

Business Coaching for micro and Small Medium Enterpise (500k - 10m) where the owners is still operationally involved.

Do you require that a .COM or other URL be available for the new name?

.com.au or .com

Target Audience

What is your industry?

Business Coaching

Describe your customers

Business Owners - professional services, B2B. Where the owner wants to transorm the business. Often it is about free up owners time, getting them to let go so they can focus on the strategic and business building strategies

What 3 things do you want your company name to communicate to your customers?

Theme of Business is a Game - would like to link the often used analogies in sport and how they apply to business e.g. (end game = vision, game plan - strategy map, Scoreboad = smart numbers or KPI's)Plan to packaged services that we provide to owners with a link to sports concept i.e.
Passing the batton (succession and exit planning for owners)
Going Pro (project to professionalise business, reduce owner reliance, sytems process etc)
Coach dont Play (leadership program)

List the names of your top three competitors

The Great Game of Business
ACTIONcoach
E myth

Style and Concept

What character, tenor, or spirit do you wish to convey?

Business needs to be fun, have a strong culture and people in an organisation need to know what the game plan is (communication)

Are there any words or phrases you especially like or hate?

N/A

Do you have other info you want to share?

Name that links the overall theme of business is like sport - need to get a good team with people playing in their key position; need an end game (vision), good game plan (strategy) and everyone needs to know the score (business metrics, benchamrking and smart numbers); leadership is then about keeping the motivation and culture so everyone can perform to their optimum

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