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Business Info

What does your company do?

I own an interior design firm and have a showroom where we sell furnishings. We are designing our own line of furniture now and want a clever and cool name for it. Name of design firm is : In Detail Interiors

will need logo for this also if you have ideas in that direction...will post it after name is selected

Do you require that a .COM or other URL be available for the new name?

this would be preferable but is not mandatory

Target Audience

What is your industry?

furniture design

Describe your customers

moderately priced shoppers....but with lots of style and who love unique and typically colorful furnishings

What 3 things do you want your company name to communicate to your customers?

unique, interesting, innnovative, creative and VASTLY different than the catalog places..Pottery Barn, Restoration Hardware etc

List the names of your top three competitors

Prob same catalogs as above....but really any line of medium priced furniture..funky and cool and very "Elle Decor" or "Metropolitan Home" ...a bit more European in approach and somewhat modern but not all of it is

Style and Concept

What character, tenor, or spirit do you wish to convey?

fun, creative, different...all about customization and unique design

Are there any words or phrases you especially like or hate?

not really but just not typical trendy things...like edgier and hip...but stilll with lots of CLASSIC MODERN STYLE

Do you have other info you want to share?

I am at my wits end with all of this so HELP!

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